The Paper Image

The two types of media work completely differently. You have a blog, one person reads it. That's it. You have a paper... They might leave that in a coffee shop. Someone else comes in, they read it, take it with them. They leave it on the bus. Now you've got two people reading it. Someone else picks that up. Three people. That person's homeless, they wrap themselves in it at night. Can't wrap yourself in a blog.