The Paper Quote
Ned: We start a crusade. We create a journalistic crusade, right? We pick an issue, and we just hammer away at it every day from every different angle, like noble knights.
Mare: Oh... Sorry. Devil's advocate. Isn't that kind of yellow journalism? Making news instead of reporting it? I mean, who are you? The next William Randolph Hearst?
Ned: No, no. Hearst played fast and loose with the truth. The only thing he had good taste in was women. His mistress, Marion Davies, was one of the coolest women ever.
Mare: Probably cooler than any woman of today, it sounds like.
Ned: No, I know someone as cool as her.
Quote from S02E03 - Hearst's Mistress