The Paper Quote
Ned: When I was a kid, I didn't wanna be Superman. I wanted to be Clark Kent. 'Cause to me, Clark is the real superhero. He's saving the world too by working at a newspaper. And that to me is much more noble, and much more achievable. And I love that. And so, that's why I'm so happy to be finally here at my very own Daily Bugle or no, Daily Planet! It's the Daily Planet. Daily Bugle is Spider-Man. They're both journalists. That's kinda cool.
Quote from S01E01 - Pilot