The Paper Quote
Ned: I got it. We anonymously send Wesley a fake press release. If he publishes it everyone finds out that he doesn't verify his sources, and his whole reputation is destroyed.
Esmeralda: Oh, wow, yes, boom! And so he's untrustworthy and I'm not 51.
Ned: Yes. We just need a believable press release. So... Um... Layoffs? Potential upcoming layoffs at Corning Glass.
Esmeralda: Wow. Incredible. Such a perfect level of bland. How do you do that?
Ned: It comes naturally.
Quote from S01E04 - TTT vs the Blogger